Nike’s controversial Dream Crazy ad, narrated by and starring former NFL quarterback Colin Kaepernick, won an Emmy Award for best commercial at the Creative Arts Emmy Awards on Sunday.
The commercial, which first aired in September, features Kaepernick waxing philosophical about the nature of sports, human achievement, and social justice.
The commercial climaxes with the former San Fra saying, “Believe in something even if it means sacrificing everything.” He concludes the commercial saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Nike’s commercial was nominated alongside spots from Apple, Netflix, and Sandy Hook Promise.
CNN, After Bleeding Millions of Viewers, Rolls Out Documentary Targeting Patriotic Christians
Trump orders complete withdrawal of all troops from Syria within two months: report
Watch: Trump Posts Loving Tribute to Rush Limbaugh on Fifth Anniversary of His Death, Says ‘There Will Never Be Another Rush Limbaugh’
Missile defense race shifts to space as experts say real battle is in first minutes after launch
Border protocols automatically triggered in search for Nancy Guthrie, retired agent says
FBI joins probe in murder of Christian teacher shot in Ohio home as ‘American Idol’ husband, children slept
Report: Legacy Media ‘Journalist’ Caught Giving Marco Rubio the Finger During Press Conference
Obama and Susan Rice Reportedly ‘Broke Down and Cried’ After Trump’s 2016 Win
Mamdani plan pours millions into ‘racial equity’ offices and six-figure diversity jobs, cuts 5,000 NYPD jobs
Netflix faces consumer lawsuit as Warner Bros. merger scrutiny mounts
Bernie Sanders heads to California to rally support for the billionaire wealth tax
Duffy gives Illinois 30-day ultimatum after audit finds 1 in 5 noncitizen truck licenses issued illegally
Nigel Farage appoints JD Vance’s ‘British sherpa’ as head of policy for Reform UK
How to watch President Trump’s 2026 State of the Union address to Congress live
Climate groups sue Trump administration over EPA’s bombshell deregulation decision
Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”
Colin Kaepernick became infamous for kneeling during the National Anthem when he was the quarterback for the San Francisco 49ers.
His involvement with the Nike commercial caused a backlash when the spot first aired, with President Donald Trump questioning why Nike chose to spotlight the controversial athlete.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
CNN, After Bleeding Millions of Viewers, Rolls Out Documentary Targeting Patriotic Christians
Trump orders complete withdrawal of all troops from Syria within two months: report
Watch: Trump Posts Loving Tribute to Rush Limbaugh on Fifth Anniversary of His Death, Says ‘There Will Never Be Another Rush Limbaugh’
Missile defense race shifts to space as experts say real battle is in first minutes after launch
Border protocols automatically triggered in search for Nancy Guthrie, retired agent says
FBI joins probe in murder of Christian teacher shot in Ohio home as ‘American Idol’ husband, children slept
Report: Legacy Media ‘Journalist’ Caught Giving Marco Rubio the Finger During Press Conference
Obama and Susan Rice Reportedly ‘Broke Down and Cried’ After Trump’s 2016 Win
Mamdani plan pours millions into ‘racial equity’ offices and six-figure diversity jobs, cuts 5,000 NYPD jobs
Netflix faces consumer lawsuit as Warner Bros. merger scrutiny mounts
Bernie Sanders heads to California to rally support for the billionaire wealth tax
Duffy gives Illinois 30-day ultimatum after audit finds 1 in 5 noncitizen truck licenses issued illegally
Nigel Farage appoints JD Vance’s ‘British sherpa’ as head of policy for Reform UK
How to watch President Trump’s 2026 State of the Union address to Congress live
Climate groups sue Trump administration over EPA’s bombshell deregulation decision
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.
He objected to Nike’s Betsy Ross flag-themed shoe in July, causing the sports apparel company to withdraw the shoe.
Story cited here.
