Nike’s controversial Dream Crazy ad, narrated by and starring former NFL quarterback Colin Kaepernick, won an Emmy Award for best commercial at the Creative Arts Emmy Awards on Sunday.
The commercial, which first aired in September, features Kaepernick waxing philosophical about the nature of sports, human achievement, and social justice.
The commercial climaxes with the former San Fra saying, “Believe in something even if it means sacrificing everything.” He concludes the commercial saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Nike’s commercial was nominated alongside spots from Apple, Netflix, and Sandy Hook Promise.
Trump admin’s fraud crackdown targets foreigners accused of infiltrating U.S. federal programs
Giuliani blasts Mamdani’s 9/11 toxic air blame as buried city records come to light
In pictures: Trump, Bush, and more pay their respects at 9/11 ceremonies across three sites on 25th anniversary
Lone holdout juror in Lindsay Clancy trial was only Black person on the jury, panelist reveals: report
WATCH LIVE: Trump, first lady, Hegseth, and more attend 9/11 memorial at the Pentagon
Sept. 11 in photos: Washington Examiner photographer Graeme Jennings shares his images from the aftermath of 9/11
Trump set to honor 9/11 victims and first responders at Pentagon and more top headlines
The Ghouls Come Out After Erika Kirk Breaks Her Silence on Anniversary of Charlie’s Death
We Forgot 9/11: Then We Swore a Mayor In on the Qur’an – Part Two
25 years later, 9/11 memories endure as nation gathers to honor nearly 3,000 lives lost
Ontario premier wants Republicans to lose House and Senate over Trump’s trade war
The unlucky 13: States bordering Canada are particularly hard-hit by trade war
Wendell Berry, 1934-2026
Trump admin’s list of US-designated ‘foreign terrorist’ groups in Latin America expands to 21
‘I’m coming home’: Last words haunt a 9/11 daughter 25 years later as she builds a legacy in his honor
Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”
Colin Kaepernick became infamous for kneeling during the National Anthem when he was the quarterback for the San Francisco 49ers.
His involvement with the Nike commercial caused a backlash when the spot first aired, with President Donald Trump questioning why Nike chose to spotlight the controversial athlete.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
Trump admin’s fraud crackdown targets foreigners accused of infiltrating U.S. federal programs
Giuliani blasts Mamdani’s 9/11 toxic air blame as buried city records come to light
In pictures: Trump, Bush, and more pay their respects at 9/11 ceremonies across three sites on 25th anniversary
Lone holdout juror in Lindsay Clancy trial was only Black person on the jury, panelist reveals: report
WATCH LIVE: Trump, first lady, Hegseth, and more attend 9/11 memorial at the Pentagon
Sept. 11 in photos: Washington Examiner photographer Graeme Jennings shares his images from the aftermath of 9/11
Trump set to honor 9/11 victims and first responders at Pentagon and more top headlines
The Ghouls Come Out After Erika Kirk Breaks Her Silence on Anniversary of Charlie’s Death
We Forgot 9/11: Then We Swore a Mayor In on the Qur’an – Part Two
25 years later, 9/11 memories endure as nation gathers to honor nearly 3,000 lives lost
Ontario premier wants Republicans to lose House and Senate over Trump’s trade war
The unlucky 13: States bordering Canada are particularly hard-hit by trade war
Wendell Berry, 1934-2026
Trump admin’s list of US-designated ‘foreign terrorist’ groups in Latin America expands to 21
‘I’m coming home’: Last words haunt a 9/11 daughter 25 years later as she builds a legacy in his honor
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.
He objected to Nike’s Betsy Ross flag-themed shoe in July, causing the sports apparel company to withdraw the shoe.
Story cited here.
