Nike’s controversial Dream Crazy ad, narrated by and starring former NFL quarterback Colin Kaepernick, won an Emmy Award for best commercial at the Creative Arts Emmy Awards on Sunday.
The commercial, which first aired in September, features Kaepernick waxing philosophical about the nature of sports, human achievement, and social justice.
The commercial climaxes with the former San Fra saying, “Believe in something even if it means sacrificing everything.” He concludes the commercial saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Nike’s commercial was nominated alongside spots from Apple, Netflix, and Sandy Hook Promise.
Video: Charlie Kirk Assassination Suspect Tyler Robinson Smiles and Laughs as He Makes First Court Appearance
13 House Republicans Side with Democrats, Vote to Overturn Trump Executive Order
Twice-deported Honduran accused of stabbing passenger on Charlotte light rail faces federal charges
US set to seize tens of millions in Venezuelan oil after tanker interception, White House says
Leavitt accuses CNN reporter of trying to ‘push narratives’ during heated White House exchange
New York to spend millions helping people cope with ‘collective trauma’
Alleged gang hit man captured after yearslong manhunt for 3 separate murders in Philadelphia: ‘The very worst’
Dueling healthcare bills rejected by Senate as Obamacare subsidies set to expire
Bulgarian government toppled by citizens over claims of corruption, embezzlement
Dem rep opens House hearing by telling Noem to resign in fiery statement
BREAKING: Kilmar Abrego Garcia Released by Obama Judge – Freed Despite MS-13, Trafficking, and Wife-Beating Allegations
Republican rift puts spotlight on high-stakes showdown over Trump-driven red state redistricting
Dem Lawmaker Admits ‘I Don’t Feel Good About Being White Every Day,’ Wants to Drag Kids Down with Her
Federal judge orders release of Kilmar Abrego Garcia from ICE custody
DHS Reveals Historic Number Illegal Aliens Left the US in 2025 – Deportations Were Just a Fraction
Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”
Colin Kaepernick became infamous for kneeling during the National Anthem when he was the quarterback for the San Francisco 49ers.
His involvement with the Nike commercial caused a backlash when the spot first aired, with President Donald Trump questioning why Nike chose to spotlight the controversial athlete.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
Video: Charlie Kirk Assassination Suspect Tyler Robinson Smiles and Laughs as He Makes First Court Appearance
13 House Republicans Side with Democrats, Vote to Overturn Trump Executive Order
Twice-deported Honduran accused of stabbing passenger on Charlotte light rail faces federal charges
US set to seize tens of millions in Venezuelan oil after tanker interception, White House says
Leavitt accuses CNN reporter of trying to ‘push narratives’ during heated White House exchange
New York to spend millions helping people cope with ‘collective trauma’
Alleged gang hit man captured after yearslong manhunt for 3 separate murders in Philadelphia: ‘The very worst’
Dueling healthcare bills rejected by Senate as Obamacare subsidies set to expire
Bulgarian government toppled by citizens over claims of corruption, embezzlement
Dem rep opens House hearing by telling Noem to resign in fiery statement
BREAKING: Kilmar Abrego Garcia Released by Obama Judge – Freed Despite MS-13, Trafficking, and Wife-Beating Allegations
Republican rift puts spotlight on high-stakes showdown over Trump-driven red state redistricting
Dem Lawmaker Admits ‘I Don’t Feel Good About Being White Every Day,’ Wants to Drag Kids Down with Her
Federal judge orders release of Kilmar Abrego Garcia from ICE custody
DHS Reveals Historic Number Illegal Aliens Left the US in 2025 – Deportations Were Just a Fraction
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.
He objected to Nike’s Betsy Ross flag-themed shoe in July, causing the sports apparel company to withdraw the shoe.
Story cited here.
