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Biden campaign announces $50 million ad buy amid growing competency doubts

President Joe Biden’s 2024 reelection campaign ignored the worst storm of criticism the candidate has endured with a $50 million ad blitz announcement Friday. Biden’s shaky debate performance has rattled the campaign to its core, leading to rare open dissent among some Democrats urging him to be replaced as the Democratic nominee. As the campaign […]

President Joe Biden’s 2024 reelection campaign ignored the worst storm of criticism the candidate has endured with a $50 million ad blitz announcement Friday.

Biden’s shaky debate performance has rattled the campaign to its core, leading to rare open dissent among some Democrats urging him to be replaced as the Democratic nominee. As the campaign tries to run damage control, it has further sought to assuage doubts by announcing a $50 million ad buy, following an equivalent buy last month.

President Joe Biden raises the hand of Vice President Kamala Harris after viewing the Independence Day fireworks display over the National Mall from the balcony of the White House, Thursday, July 4, 2024, in Washington. (AP Photo/Evan Vucci)

On Friday, the campaign also announced an “aggressive travel schedule,” despite Biden’s earlier insistence to Democratic governors that he would work fewer hours and stop events after 8 p.m., the New York Times reported. He, Vice President Kamala Harris, first lady Jill Biden, and first gentleman Doug Emhoff will travel to every battleground state as part of this schedule.


The campaign added that the president “can also be expected to engage in frequent off-the-cuff moments over the course of the month, as he has consistently throughout this campaign.”

Some of the ads bought through the blitz will show on the season premiere of The Bachelorette and the 2024 Paris Olympics, as the campaign seeks to “capitalize on pivotal high viewership and political diverse audiences.”

Politico reported the campaign also plans to extend its canvassing program, with plans to knock on 3 million doors in two months. During the Republican National Convention in mid-July, Biden will speak at NAACP and UnidosUS conferences in Las Vegas.

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The ads will be centered on battleground states and focus on abortion, democracy, and the economy.

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The new blitz comes as part of an effort to calm a panicking Democratic Party, attempting to show the debate as an aberration. Biden assured his campaign staff in a Wednesday call that he wasn’t going anywhere.

“I’m the nominee of the Democratic Party,” he said, according to USA Today. “No one’s pushing me out. I’m not leaving. I’m in this race to the end, and we’re going to win because when Democrats unite, we always win.”

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