Yelp Gets in Business of Social Justice Shaming, Will Out ‘Racist’ Restaurants

Yelp is now allowing consumers to label businesses as racist.

On Thursday, the company announced the new program it is rolling out that flags any business “accused of racist behavior.”

Whenever a business “gains attention for reports of racist conduct,” Yelp will now tag them with a label that says “Business Accused of Racist Behavior Alert” on the business’ Yelp page.

“Today, we’re announcing a new consumer alert to stand against racism. In the last few months, we’ve seen that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” Yelp announced on its official Twitter account.

“Communities have always turned to Yelp in reaction to current events, and our User Operations team already places alerts on business pages when we notice an unusual uptick in reviews that are based on what someone may have seen in the news, rather than on a first-hand experience.”

“Now, when a business gains attention for reports of racist conduct, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more.”