Hours after Quaker Oats announced that it would rename the Aunt Jemima logo on its brand of maple syrup and other breakfast foods, Uncle Ben’s Rice announced that it would be changing its “brand identity” to “end racial biases and injustices.”
“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” the Mars-owned brand said in a statement.