If you’re developing something that’ll put China’s best missiles to shame, what do you dub it? The “super-duper missile,” of course.
The media’s going to seize upon that moniker bestowed upon a new missile tipped by President Donald Trump at the White House on Friday.
It’s made it into pretty much every headline I’ve seen (including ours, to be fair). And, if the missile turns out to live up to the specs laid out at the event, it’s going to be very much worthy of the branding.