When Disney first purchased the Star Wars brand, the company did so in hopes of extending its market reach. Thanks to its iconic Disney princesses and other "girl brands," the company had a firm grasp on female audiences. Marvel and Star Wars specifically were purchased to help Disney bring in...
When Disney first purchased the Star Wars brand, the company did so in hopes of extending its market reach. Thanks to its iconic Disney princesses and other “girl brands,” the company had a firm grasp on female audiences. Marvel and Star Wars specifically were purchased to help Disney bring in…
