People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Federal HR office pulls back curtain on sweeping NDA plan aimed at curbing government leaks
US and Iran reach ceasefire extension deal pending Trump’s final approval
Breaking: US and Iran Reportedly Reach Peace Agreement Pending Trump’s Approval
Husband’s phone GPS data prompts feds to search 25-foot-deep Bahamian waters for Lynette Hooker: sources
Judge hands Trump mail-ballot win for now as Democrats’ next move looms
Another One: Male LGBT Activist Arrested After Admitting Abusive Plan for 13-Year-Old Boy
1994 NBA Finals Clip Resurfaces Showing Trump at Knicks Game After Hochul Questioned His Fandom
US Military Prepared to Strike Cuba at Moment’s Notice: ‘When POTUS Says Go, We’re Ready’
Clarence Thomas puts Dems on clock as Alabama GOP emergency map bid stalled
Anti-ICE agitators throw wooden pallets, mattresses at federal agents during chaotic NJ detention center clash
Federal government’s landlord joins Vance fraud crackdown as White House widens hunt: ‘Critical force’
Al Green was a fighter for the Democrats. He lost his Texas primary anyway
Pentagon slashes NATO combat commitments as Trump pushes Europe to defend itself
US denies reports of evacuating US Embassy in Kyiv amid threats of Russian airstrikes
Ukrainian veterans are returning injured, broken, and angry. How can the government help them survive?
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Federal HR office pulls back curtain on sweeping NDA plan aimed at curbing government leaks
US and Iran reach ceasefire extension deal pending Trump’s final approval
Breaking: US and Iran Reportedly Reach Peace Agreement Pending Trump’s Approval
Husband’s phone GPS data prompts feds to search 25-foot-deep Bahamian waters for Lynette Hooker: sources
Judge hands Trump mail-ballot win for now as Democrats’ next move looms
Another One: Male LGBT Activist Arrested After Admitting Abusive Plan for 13-Year-Old Boy
1994 NBA Finals Clip Resurfaces Showing Trump at Knicks Game After Hochul Questioned His Fandom
US Military Prepared to Strike Cuba at Moment’s Notice: ‘When POTUS Says Go, We’re Ready’
Clarence Thomas puts Dems on clock as Alabama GOP emergency map bid stalled
Anti-ICE agitators throw wooden pallets, mattresses at federal agents during chaotic NJ detention center clash
Federal government’s landlord joins Vance fraud crackdown as White House widens hunt: ‘Critical force’
Al Green was a fighter for the Democrats. He lost his Texas primary anyway
Pentagon slashes NATO combat commitments as Trump pushes Europe to defend itself
US denies reports of evacuating US Embassy in Kyiv amid threats of Russian airstrikes
Ukrainian veterans are returning injured, broken, and angry. How can the government help them survive?
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
