People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Trump nominates Chris Klomp for HHS deputy secretary, calls him ‘a potential STAR’
Muslim Mamdani-backed socialist primary winner suggested America deserved 9/11 in unearthed video
Democrats ditch the ‘Valleycrat’ playbook in bid to topple California GOP congressman
Illegal immigrant gets eight year prison sentence for $89 million payroll tax fraud scheme
The business of suing the federal government
Slotkin says Democratic Party needs ‘new leadership’: ‘Old models are no longer working’
Trump administration pledges $150M in aid, deploys Navy warships after deadly Venezuela earthquakes
Florida executes 74-year-old for wife’s murder, becoming oldest inmate put to death in state’s modern history
A Warning Charlie Kirk Gave Back in 2020 Coming True Now Within Democratic Party
French citizen who illegally cast ballot in 2022 midterms says New Jersey automatically registered him to vote
Jury deadlocks in federal trial of man accused of starting deadly Palisades Fire in Los Angeles
Dems put on blast over poll that shows record-low patriotism in US: ‘Tear our society apart’
Blue state leaders erupt after Supreme Court’s decision ending TPS protections for Haitians, Syrians
Real Man: Churchgoer Can’t Find Tool to Free Kids from Sweltering Car, Says ‘My Fist Will Probably Work,’ Then, With God’s Help, Starts Smashing Glass
Red state gov bans July Fourth fireworks statewide over wildfire concerns ahead of America’s 250th anniversary
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Trump nominates Chris Klomp for HHS deputy secretary, calls him ‘a potential STAR’
Muslim Mamdani-backed socialist primary winner suggested America deserved 9/11 in unearthed video
Democrats ditch the ‘Valleycrat’ playbook in bid to topple California GOP congressman
Illegal immigrant gets eight year prison sentence for $89 million payroll tax fraud scheme
The business of suing the federal government
Slotkin says Democratic Party needs ‘new leadership’: ‘Old models are no longer working’
Trump administration pledges $150M in aid, deploys Navy warships after deadly Venezuela earthquakes
Florida executes 74-year-old for wife’s murder, becoming oldest inmate put to death in state’s modern history
A Warning Charlie Kirk Gave Back in 2020 Coming True Now Within Democratic Party
French citizen who illegally cast ballot in 2022 midterms says New Jersey automatically registered him to vote
Jury deadlocks in federal trial of man accused of starting deadly Palisades Fire in Los Angeles
Dems put on blast over poll that shows record-low patriotism in US: ‘Tear our society apart’
Blue state leaders erupt after Supreme Court’s decision ending TPS protections for Haitians, Syrians
Real Man: Churchgoer Can’t Find Tool to Free Kids from Sweltering Car, Says ‘My Fist Will Probably Work,’ Then, With God’s Help, Starts Smashing Glass
Red state gov bans July Fourth fireworks statewide over wildfire concerns ahead of America’s 250th anniversary
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
