People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
The Will of 100: Trump’s SAVE America Act sidelined after Senate unanimously agreed to August exit
Watch: Emotional Kurt Busch Reveals His Final Words with His Brother Kyle
USPS publishes rule to block mail-in ballots from states that don’t provide voter lists
Karmelo Anthony’s Legal Team Smears Austin Metcalf in Desperate Attempt to Overturn Conviction
Tupac Shakur murder trial’s first week sees heated testimony from reluctant witnesses with old gangland ties
WATCH: Father of three outraged over advice his family received amid trans teacher fight
Charles Manson’s granddaughter reveals moment she discovered dark family secret: ‘It was devastating’
Dem Senate hopeful racked up hundreds of missed votes during stops at multiple taxpayer serving jobs
New York Times Ordered to Pay College Basketball Player $9.25 Million for Defamation
College Costs Surge 10% Higher Than Last Year, New Report Shows
A Bayh-gone era for Indiana Democrats?
Scharf edge for the Trump administration
Skip the summer’s woke dinosaur movie, ‘The End of Oak Street’
Senator launches assault on illegal immigration gaps as GOP races midterm clock to lock in key wins
EXCLUSIVE: 5-time illegal entrant admits ‘mistake’ that finally got him busted by ICE
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
The Will of 100: Trump’s SAVE America Act sidelined after Senate unanimously agreed to August exit
Watch: Emotional Kurt Busch Reveals His Final Words with His Brother Kyle
USPS publishes rule to block mail-in ballots from states that don’t provide voter lists
Karmelo Anthony’s Legal Team Smears Austin Metcalf in Desperate Attempt to Overturn Conviction
Tupac Shakur murder trial’s first week sees heated testimony from reluctant witnesses with old gangland ties
WATCH: Father of three outraged over advice his family received amid trans teacher fight
Charles Manson’s granddaughter reveals moment she discovered dark family secret: ‘It was devastating’
Dem Senate hopeful racked up hundreds of missed votes during stops at multiple taxpayer serving jobs
New York Times Ordered to Pay College Basketball Player $9.25 Million for Defamation
College Costs Surge 10% Higher Than Last Year, New Report Shows
A Bayh-gone era for Indiana Democrats?
Scharf edge for the Trump administration
Skip the summer’s woke dinosaur movie, ‘The End of Oak Street’
Senator launches assault on illegal immigration gaps as GOP races midterm clock to lock in key wins
EXCLUSIVE: 5-time illegal entrant admits ‘mistake’ that finally got him busted by ICE
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
