News Opinons Politics

Online Recipe Traffic Spikes As People Figure Out How To Cook

People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.

According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.

“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.


Cultural groups ask federal judge to halt Trump’s renovations of Kennedy Center
House Republicans unlock reconciliation process to fund ICE and Border Patrol without Democrats
Small-town Virginia mayor reportedly arrested for allegedly showing up drunk to train derailment
Romanian national learns fate for swatting US officials, including members of Congress, judges
Melania Trump embraces AI education initiative in White House tech push: ‘She’s been a champion’
‘The View’ Floats Dangerous Conspiracy Theory About Trump Days After Assassination Attempt, Draws Response from White House
Why The Supreme Court’s Landmark Elections Decision Is a ‘Game Changer’ for the Midterms and Beyond
Trump’s USA ‘Rededication to God’ Event in DC Will Occur Same Date as Continental Congress Took Similar Action in 1776
Trump weighs pulling US troops from Germany amid clash with chancellor over Iran war
GOP gubernatorial hopeful blasted by critics for ‘lying’ on stage about illegal immigrant hires
‘Sanctuary Politicians’ Release Illegal Alien Suspected of Killing Newlywed Couple – Then ICE Steps In
Trump EPA chief vows he won’t take ‘morality lessons’ from Dem senator after heated clash
Trump Isn’t the Problem: Dems Called John McCain and Mitt Romney Racists and Nazis, Too
Newsom mocks Trump’s limited-edition passport with fake California driver’s license featuring gov’s portrait
UnitedHealthcare Fires Employee Who Said She Was Sad Trump Assassin Failed: ‘Violence is Never Acceptable’

See also  Injured Secret Service agent fired five shots at Cole during Trump assassination attempt

The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.

The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.

Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.

“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.

Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.

At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”


Cultural groups ask federal judge to halt Trump’s renovations of Kennedy Center
House Republicans unlock reconciliation process to fund ICE and Border Patrol without Democrats
Small-town Virginia mayor reportedly arrested for allegedly showing up drunk to train derailment
Romanian national learns fate for swatting US officials, including members of Congress, judges
Melania Trump embraces AI education initiative in White House tech push: ‘She’s been a champion’
‘The View’ Floats Dangerous Conspiracy Theory About Trump Days After Assassination Attempt, Draws Response from White House
Why The Supreme Court’s Landmark Elections Decision Is a ‘Game Changer’ for the Midterms and Beyond
Trump’s USA ‘Rededication to God’ Event in DC Will Occur Same Date as Continental Congress Took Similar Action in 1776
Trump weighs pulling US troops from Germany amid clash with chancellor over Iran war
GOP gubernatorial hopeful blasted by critics for ‘lying’ on stage about illegal immigrant hires
‘Sanctuary Politicians’ Release Illegal Alien Suspected of Killing Newlywed Couple – Then ICE Steps In
Trump EPA chief vows he won’t take ‘morality lessons’ from Dem senator after heated clash
Trump Isn’t the Problem: Dems Called John McCain and Mitt Romney Racists and Nazis, Too
Newsom mocks Trump’s limited-edition passport with fake California driver’s license featuring gov’s portrait
UnitedHealthcare Fires Employee Who Said She Was Sad Trump Assassin Failed: ‘Violence is Never Acceptable’

See also  Man charged security checkpoint and shot Secret Service agent at White House correspondents’ dinner: Trump

As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.

Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.

Story cited here.

Share this article:
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter