People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Megan Rapinoe Back in the Spotlight – And Getting Torched – For Blasting Rule Protecting Women Athletes
Trump claims he’d win as the president of Venezuela — just needs to ‘quickly’ learn Spanish
Steve Daines’ handpicked Senate successor Kurt Alme vows to keep Montana in Republican hands in 2026
CIA Director Says Iran Was ‘Embarrassed’ and ‘Humiliated’ After American Rescue Mission
Woman gives birth midflight as air traffic controller suggests fitting name for baby
Murder suspect on ICE hold accused of luring teen into death trap where victim’s final plea went unheard
Trump Reveals Botched Attempt to Send Guns to the Iranian People: ‘I’m Very Upset’
Angel Dad Calls Out His State’s Dem Senators for Ignoring His Daughter’s Killing by Previously Deported Illegal
WATCH: Oklahoma trans attorney jailed for contempt after epic court meltdown
Trump touts airman rescue mission, boasts Iran could be ‘taken out in 1 night’
Israeli justice minister says government should ignore high court ruling on wartime protests
Trump touts drop in egg prices at White House Easter event
Trump reveals Iran made ‘significant proposal’ after ultimatum, but ‘not good enough’
Watch: Savannah Guthrie Returns to ‘Today’ Show, Pays Tribute to Missing Mother with Outfit
American woman missing after husband says she fell overboard, swept to sea during Bahamas boat trip: police
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Megan Rapinoe Back in the Spotlight – And Getting Torched – For Blasting Rule Protecting Women Athletes
Trump claims he’d win as the president of Venezuela — just needs to ‘quickly’ learn Spanish
Steve Daines’ handpicked Senate successor Kurt Alme vows to keep Montana in Republican hands in 2026
CIA Director Says Iran Was ‘Embarrassed’ and ‘Humiliated’ After American Rescue Mission
Woman gives birth midflight as air traffic controller suggests fitting name for baby
Murder suspect on ICE hold accused of luring teen into death trap where victim’s final plea went unheard
Trump Reveals Botched Attempt to Send Guns to the Iranian People: ‘I’m Very Upset’
Angel Dad Calls Out His State’s Dem Senators for Ignoring His Daughter’s Killing by Previously Deported Illegal
WATCH: Oklahoma trans attorney jailed for contempt after epic court meltdown
Trump touts airman rescue mission, boasts Iran could be ‘taken out in 1 night’
Israeli justice minister says government should ignore high court ruling on wartime protests
Trump touts drop in egg prices at White House Easter event
Trump reveals Iran made ‘significant proposal’ after ultimatum, but ‘not good enough’
Watch: Savannah Guthrie Returns to ‘Today’ Show, Pays Tribute to Missing Mother with Outfit
American woman missing after husband says she fell overboard, swept to sea during Bahamas boat trip: police
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
