People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
BREAKING: Republican House Oversight Committee to Hold Bill Clinton in Contempt
Watch: Whoopi Goldberg Attempts to Walk Back Vicious Anti-ICE Comment After Thinking It Over During Commercial Break
Trump cheers steady inflation numbers as affordability fight shapes 2026 midterm battle
GOP unveils plan to cut deficit by $1 trillion with second ‘big, beautiful bill’
Byron Donalds took large donations from CCP-linked firm despite criticism of China
Trump cancels talks with Iran delegation as death toll from protests hits 2,000
BREAKING: Trump Steps Into Iran Crisis With Direct Message to Protesters: ‘Help is on the Way’
Breaking: Positive Inflation Report Delivers Economic Win for Trump
Federal agents deploy tear gas, rubber bullets on protesters outside Minneapolis federal building
House GOP leader blasts trans athletes in girls’ sports as ‘biggest form of bullying’
Florida sheriff Grady Judd fires off warning to gangsters after ‘Sex, Money, Murder’ kingpin taken down
Ex-state education official launches bid for Wyoming’s lone US House seat
Musk to Seek Full Custody After His Child’s Mother, a Former Conservative Influencer, Backs Gender Transition
Trump Announces His First Move After ‘Locked and Loaded’ Warning Against Iran
Elizabeth Warren says Trump called her after speech criticizing his record on costs
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
BREAKING: Republican House Oversight Committee to Hold Bill Clinton in Contempt
Watch: Whoopi Goldberg Attempts to Walk Back Vicious Anti-ICE Comment After Thinking It Over During Commercial Break
Trump cheers steady inflation numbers as affordability fight shapes 2026 midterm battle
GOP unveils plan to cut deficit by $1 trillion with second ‘big, beautiful bill’
Byron Donalds took large donations from CCP-linked firm despite criticism of China
Trump cancels talks with Iran delegation as death toll from protests hits 2,000
BREAKING: Trump Steps Into Iran Crisis With Direct Message to Protesters: ‘Help is on the Way’
Breaking: Positive Inflation Report Delivers Economic Win for Trump
Federal agents deploy tear gas, rubber bullets on protesters outside Minneapolis federal building
House GOP leader blasts trans athletes in girls’ sports as ‘biggest form of bullying’
Florida sheriff Grady Judd fires off warning to gangsters after ‘Sex, Money, Murder’ kingpin taken down
Ex-state education official launches bid for Wyoming’s lone US House seat
Musk to Seek Full Custody After His Child’s Mother, a Former Conservative Influencer, Backs Gender Transition
Trump Announces His First Move After ‘Locked and Loaded’ Warning Against Iran
Elizabeth Warren says Trump called her after speech criticizing his record on costs
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
