People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Trump administration probe could upend widely used transgender youth treatment guidelines
Chinese AI models raise ‘sleeper agent’ fears after report finds more vulnerable code for US users
Trump’s contracting controversies in the spotlight following no-bid Reflecting Pool deal
Can Ed Hale, a former Democrat, rebuild the Larry Hogan coalition in Maryland?
JD Vance arrives in Switzerland to join Kushner and Witkoff for new round of Iran negotiations
Trump says much of water in Reflecting Pool likely to be drained: ‘Necessary repairs’
Pope Leo sends unmistakable message on immigrants during visit honoring America’s first saint
Former Olympian among those charged with vandalizing Reflecting Pool; Trump says basin must be drained: report
Obama Presidential Center follows widely-mocked ‘stolen land’ acknowledgment with Native American dance show
Children among 6 wounded in Maryland mass shooting as detectives work to determine what occurred
Manhunt underway for Kansas City shooting spree suspect near World Cup venue; FBI offering $25K reward
US Park Police arrest former Olympian for vandalism of Reflecting Pool
Obama Center embeds ‘Indigenous’ land message on controversial site
Dem who sued to remove Trump’s name from Kennedy Center now says venue becoming ‘lifeless husk’ in fresh fight
Biden scores temporary court victory as Trump-appointed judge delays release of Hur investigation materials
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Trump administration probe could upend widely used transgender youth treatment guidelines
Chinese AI models raise ‘sleeper agent’ fears after report finds more vulnerable code for US users
Trump’s contracting controversies in the spotlight following no-bid Reflecting Pool deal
Can Ed Hale, a former Democrat, rebuild the Larry Hogan coalition in Maryland?
JD Vance arrives in Switzerland to join Kushner and Witkoff for new round of Iran negotiations
Trump says much of water in Reflecting Pool likely to be drained: ‘Necessary repairs’
Pope Leo sends unmistakable message on immigrants during visit honoring America’s first saint
Former Olympian among those charged with vandalizing Reflecting Pool; Trump says basin must be drained: report
Obama Presidential Center follows widely-mocked ‘stolen land’ acknowledgment with Native American dance show
Children among 6 wounded in Maryland mass shooting as detectives work to determine what occurred
Manhunt underway for Kansas City shooting spree suspect near World Cup venue; FBI offering $25K reward
US Park Police arrest former Olympian for vandalism of Reflecting Pool
Obama Center embeds ‘Indigenous’ land message on controversial site
Dem who sued to remove Trump’s name from Kennedy Center now says venue becoming ‘lifeless husk’ in fresh fight
Biden scores temporary court victory as Trump-appointed judge delays release of Hur investigation materials
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
