People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Inside the ‘digital lockdown’ for US officials as Trump arrives in China
Move to oust Nancy Guthrie sheriff fails as Pima County supervisors refer perjury allegations to AG
Marco Rubio spotted in Nike tracksuit aboard Air Force One during trip to China, igniting memes online
Rubio wears Nike tracksuit aboard Air Force One in parody of Maduro capture
High school student with history of anger issues charged with murder of homeless woman in Las Vegas
Nebraska’s Pillen wins Republican renomination in bid for second term as governor
Lawsuit: ChatGPT Told Florida State Shooter that Killing Children Would Get Him ‘More Attention’ Than Targeting Adults
House GOP launches new task force, probes alleged Medicaid fraud in Ohio
Republican Ricketts wins GOP primary in Nebraska, advances to key Senate showdown
Poll: Rubio Opens Up Double-Digit Lead on Vance, AOC Leads 2028 Democratic Field
Big city Democrat mayor arrested at ICE protest faces voters in re-election bid
BREAKING: All Tenn. Dem Reps Have Been Removed from Every House Committee Possible as Punishment for Redistricting Chaos
Fake Black Woman Rachel Dolezal Resurfaces After Decade, Has Entered Digital Version of World’s Oldest Profession
Trump expected to name ICE veteran with private detention ties as agency’s acting director
Gay Couple Who Acquired 5 Boys Arrested on Child Sex Charges
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Inside the ‘digital lockdown’ for US officials as Trump arrives in China
Move to oust Nancy Guthrie sheriff fails as Pima County supervisors refer perjury allegations to AG
Marco Rubio spotted in Nike tracksuit aboard Air Force One during trip to China, igniting memes online
Rubio wears Nike tracksuit aboard Air Force One in parody of Maduro capture
High school student with history of anger issues charged with murder of homeless woman in Las Vegas
Nebraska’s Pillen wins Republican renomination in bid for second term as governor
Lawsuit: ChatGPT Told Florida State Shooter that Killing Children Would Get Him ‘More Attention’ Than Targeting Adults
House GOP launches new task force, probes alleged Medicaid fraud in Ohio
Republican Ricketts wins GOP primary in Nebraska, advances to key Senate showdown
Poll: Rubio Opens Up Double-Digit Lead on Vance, AOC Leads 2028 Democratic Field
Big city Democrat mayor arrested at ICE protest faces voters in re-election bid
BREAKING: All Tenn. Dem Reps Have Been Removed from Every House Committee Possible as Punishment for Redistricting Chaos
Fake Black Woman Rachel Dolezal Resurfaces After Decade, Has Entered Digital Version of World’s Oldest Profession
Trump expected to name ICE veteran with private detention ties as agency’s acting director
Gay Couple Who Acquired 5 Boys Arrested on Child Sex Charges
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
