People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Jen Kiggans fends off calls to resign over radio interview
Pete Hegseth faces Congress over Pentagon’s unprecedented $1.5 trillion budget as Democrats vow to block it
Lightning Strikes Feet from Protesters Opposing Erika Kirk Speech: Report
Tulsi Gabbard Launches Investigation on 120 US-Funded Biolabs – Dozens Located in Ukraine
Fragile relationship with House GOP has Senate Republicans warning ‘something needs to change’
Russia ends ceasefire, launching ‘200 attack drones’ at Ukraine
Michigan Democrats propose package seeking to legalize assisted suicide
Minnesota Senate votes to ban ICE from wearing masks, allow residents to sue for constitutional violations
Survey work begins at proposed site of Trump’s Triumphal Arch in DC
Liberal arts college drops prof’s name from campus hall after grave dig controversy
Suspected roadway gunman with reported criminal history sparks outrage after drivers shot
Stacey Abrams hit with subpoena in alleged campaign finance violations saga: ‘No one is above the law’
California mayor accused of secretly working for China, spreading propaganda while in office: feds
‘I’m not some hooker’: GOP senators release Hunter Biden texts buried by DOJ
Members of Congress using online prediction markets? Don’t bet on it
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Jen Kiggans fends off calls to resign over radio interview
Pete Hegseth faces Congress over Pentagon’s unprecedented $1.5 trillion budget as Democrats vow to block it
Lightning Strikes Feet from Protesters Opposing Erika Kirk Speech: Report
Tulsi Gabbard Launches Investigation on 120 US-Funded Biolabs – Dozens Located in Ukraine
Fragile relationship with House GOP has Senate Republicans warning ‘something needs to change’
Russia ends ceasefire, launching ‘200 attack drones’ at Ukraine
Michigan Democrats propose package seeking to legalize assisted suicide
Minnesota Senate votes to ban ICE from wearing masks, allow residents to sue for constitutional violations
Survey work begins at proposed site of Trump’s Triumphal Arch in DC
Liberal arts college drops prof’s name from campus hall after grave dig controversy
Suspected roadway gunman with reported criminal history sparks outrage after drivers shot
Stacey Abrams hit with subpoena in alleged campaign finance violations saga: ‘No one is above the law’
California mayor accused of secretly working for China, spreading propaganda while in office: feds
‘I’m not some hooker’: GOP senators release Hunter Biden texts buried by DOJ
Members of Congress using online prediction markets? Don’t bet on it
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
