People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
While the Media Panics Over AI, Prisons Use It to Stop Rapes, Fights, and $200M Headcounts
X Caught a 200K-Account Chinese Bot Farm Pushing Panic Over AI Data Centers
‘Destroying the American way of life’: El-Sayed’s political orbit complicates effort to moderate his image
Mask-Off Moment: Palestinian Journo Calls African American Hakeem Jeffries an ‘AIPAC Monkey’
Kushner, Witkoff set for Kyiv talks after Putin meeting in US push for peace
Canada Talked Tough with Trump: Now Job Losses Hit 42K as Tariffs Are Set to Hit Harder
House Dems plot Trump investigation blitz if they seize majority
Karmelo Anthony seeks $250K for murder appeal as questions persist over family’s previous $634K fundraiser
California pizza joint allegedly used as meth distribution hub as illegal immigrant charged
Kennedy Center ceiling partially collapses as Trump-led board pushes for 2-year closure
Machete-wielding MS-13 gangster wanted for murder walks free after Biden-appointed judge releases him: DHS
Trump-linked MAGA Inc pours $10M into Ken Paxton’s Texas Senate race against James Talarico
Trump Admin Shows Iran What Real Power Looks Like: Responds to Attack By Annihilating 3 Oil Tankers
EXCLUSIVE: FBI’s fifth Most Wanted Fraudster captured after alleged SNAP scam suspect arrested in India
North Carolina Dem Senate candidate added former Bloods gang member to criminal justice task force: report
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
While the Media Panics Over AI, Prisons Use It to Stop Rapes, Fights, and $200M Headcounts
X Caught a 200K-Account Chinese Bot Farm Pushing Panic Over AI Data Centers
‘Destroying the American way of life’: El-Sayed’s political orbit complicates effort to moderate his image
Mask-Off Moment: Palestinian Journo Calls African American Hakeem Jeffries an ‘AIPAC Monkey’
Kushner, Witkoff set for Kyiv talks after Putin meeting in US push for peace
Canada Talked Tough with Trump: Now Job Losses Hit 42K as Tariffs Are Set to Hit Harder
House Dems plot Trump investigation blitz if they seize majority
Karmelo Anthony seeks $250K for murder appeal as questions persist over family’s previous $634K fundraiser
California pizza joint allegedly used as meth distribution hub as illegal immigrant charged
Kennedy Center ceiling partially collapses as Trump-led board pushes for 2-year closure
Machete-wielding MS-13 gangster wanted for murder walks free after Biden-appointed judge releases him: DHS
Trump-linked MAGA Inc pours $10M into Ken Paxton’s Texas Senate race against James Talarico
Trump Admin Shows Iran What Real Power Looks Like: Responds to Attack By Annihilating 3 Oil Tankers
EXCLUSIVE: FBI’s fifth Most Wanted Fraudster captured after alleged SNAP scam suspect arrested in India
North Carolina Dem Senate candidate added former Bloods gang member to criminal justice task force: report
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
