People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Iranian missiles could have hit DC from Venezuela before Trump move, Burgum warns
White House unleashes on Raskin for clinging to ‘deranged’ Jack Smith ‘lies’ in latest Trump docs flare-up
Keir Starmer-Nigel Farage blow-up in Parliament ends with Reform MPs storming out
CNN’s ‘Embarrassing’ On-Air ‘Experiment’ Is Not Going Over Well
Trump Says Iranian Leaders ‘Did Something That Was Amazing,’ Sent Him a ‘Very Big Present’
Biden political priorities impeded Iran negotiations, former secretary of state admits
Machado tells US oil giants Venezuela will become beacon of wealth creation after Trump ousted Maduro
Danish PM Frederiksen resigns after lackluster election for Social Democrats, Moderates seek to wield power
Why CPAC has a golden opportunity to reestablish itself as the ‘go-to conservative conference’
Newsom’s Social Media Team Freaks, Glowingly Compares Candidate to ‘American Psycho’ Who Used Acid to Mutilate Woman
Illinois Gov Pritzker admits ‘real failures’ as slain Chicago student’s hometown pays tribute in lights
LA model and influencer charged with using dating apps to burglarize homes of elderly, wealthy victims
Israel funds front websites in attempt to push ChatGPT into promoting pro-war messaging
Chicago Mayor Who Said ‘We Cannot Jail Our Way Out of Violent Crime’ Proves We Can As Student Allegedly Murdered by Criminal Illegal
SEE IT: Travelers sound off as ICE agents deployed to airports as shutdown drags past 40 days
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Iranian missiles could have hit DC from Venezuela before Trump move, Burgum warns
White House unleashes on Raskin for clinging to ‘deranged’ Jack Smith ‘lies’ in latest Trump docs flare-up
Keir Starmer-Nigel Farage blow-up in Parliament ends with Reform MPs storming out
CNN’s ‘Embarrassing’ On-Air ‘Experiment’ Is Not Going Over Well
Trump Says Iranian Leaders ‘Did Something That Was Amazing,’ Sent Him a ‘Very Big Present’
Biden political priorities impeded Iran negotiations, former secretary of state admits
Machado tells US oil giants Venezuela will become beacon of wealth creation after Trump ousted Maduro
Danish PM Frederiksen resigns after lackluster election for Social Democrats, Moderates seek to wield power
Why CPAC has a golden opportunity to reestablish itself as the ‘go-to conservative conference’
Newsom’s Social Media Team Freaks, Glowingly Compares Candidate to ‘American Psycho’ Who Used Acid to Mutilate Woman
Illinois Gov Pritzker admits ‘real failures’ as slain Chicago student’s hometown pays tribute in lights
LA model and influencer charged with using dating apps to burglarize homes of elderly, wealthy victims
Israel funds front websites in attempt to push ChatGPT into promoting pro-war messaging
Chicago Mayor Who Said ‘We Cannot Jail Our Way Out of Violent Crime’ Proves We Can As Student Allegedly Murdered by Criminal Illegal
SEE IT: Travelers sound off as ICE agents deployed to airports as shutdown drags past 40 days
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
