People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Police to Release Person of Interest in Brown University Shooting as Evidence Points in Different Direction
Illegal Indian Truck Driver Accused of Killing American Has Been Released from Jail Despite Vehicular Homicide Charges
Brown University shooting victim identified as Ella Cook: ‘An incredible light’
What we know so far about the Brown University shooting
Australia moves to tighten gun laws after Bondi Beach Hanukkah shooting
Person of interest in Brown University shooting released
Biden officials go silent when asked about Afghan refugee program after guardsmen shooting
American Troops Ambushed in Syria, Two Soldiers Killed During Anti-ISIS Operation
Massive Medicaid fraud scheme puts Minnesota’s federal funding at risk — and fallout could widen
‘GavOUT’: Rapper Nicki Minaj Savages Gavin Newsom Over His Wanting to See ‘Trans Kids’
Breaking Report: Hollywood Legend Rob Reiner, Wife Michele Have Been Killed by Their Son Nick
Iowa police chief’s son among National Guard members killed in Syria ISIS terrorist attack
Breaking: Two Dead Bodies Found at Hollywood Legend, Liberal Activist Rob Reiner’s LA Home
Erika Kirk agrees to ‘private discussion’ with Candace Owens amid rising tensions
DoorDash driver charged with felony food tampering after alleged pepper spray incident goes viral
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Police to Release Person of Interest in Brown University Shooting as Evidence Points in Different Direction
Illegal Indian Truck Driver Accused of Killing American Has Been Released from Jail Despite Vehicular Homicide Charges
Brown University shooting victim identified as Ella Cook: ‘An incredible light’
What we know so far about the Brown University shooting
Australia moves to tighten gun laws after Bondi Beach Hanukkah shooting
Person of interest in Brown University shooting released
Biden officials go silent when asked about Afghan refugee program after guardsmen shooting
American Troops Ambushed in Syria, Two Soldiers Killed During Anti-ISIS Operation
Massive Medicaid fraud scheme puts Minnesota’s federal funding at risk — and fallout could widen
‘GavOUT’: Rapper Nicki Minaj Savages Gavin Newsom Over His Wanting to See ‘Trans Kids’
Breaking Report: Hollywood Legend Rob Reiner, Wife Michele Have Been Killed by Their Son Nick
Iowa police chief’s son among National Guard members killed in Syria ISIS terrorist attack
Breaking: Two Dead Bodies Found at Hollywood Legend, Liberal Activist Rob Reiner’s LA Home
Erika Kirk agrees to ‘private discussion’ with Candace Owens amid rising tensions
DoorDash driver charged with felony food tampering after alleged pepper spray incident goes viral
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
