People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Trump’s ‘home run’ SOTU speech sparks praise from conservatives online while leaving Democrats seething
Fox Nation releasing four-part documentary on David: King of Israel
Jasmine Crockett trashes Trump, boycotts his speech: ‘The current state of our union is grim’
House Democrats ignore Hakeem Jeffries’ plea to sit silent at State of the Union
Car barrels into crowd outside California bar, gunfire erupts in chaotic scene caught on video
DHS touts ‘most secure border’ in US history amid departure of nearly 3M illegal immigrants
Trump awards back-to-back Medals of Honor during State of the Union address
Inside the Chamber: Trump gets under Democrats’ skin at State of the Union
Spanberger slams Trump on ‘affordability’ in SOTU response — as Virginia Democrats push new taxes
Trump awards Purple Hearts to National Guard members ambushed in Washington, DC: ‘We love you all’
‘We did not hear the truth from the president’: Spanberger squares up to Trump in State of the Union rebuttal
White House unloads on Democrats who ‘failed’ Trump’s State of the Union ‘test’
Trump admin sues University of California for allegedly fostering hostile workplace for Jewish employees
WATCH: ‘These People Are Crazy!’ – Trump Unloads on Democrats During SOTU With a Never Before Seen Passion
BREAKING VIDEO: Chaos Breaks Out at SOTU After Trump Asks Everyone in Favor of Putting US Citizens Before Illegals to Rise
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Trump’s ‘home run’ SOTU speech sparks praise from conservatives online while leaving Democrats seething
Fox Nation releasing four-part documentary on David: King of Israel
Jasmine Crockett trashes Trump, boycotts his speech: ‘The current state of our union is grim’
House Democrats ignore Hakeem Jeffries’ plea to sit silent at State of the Union
Car barrels into crowd outside California bar, gunfire erupts in chaotic scene caught on video
DHS touts ‘most secure border’ in US history amid departure of nearly 3M illegal immigrants
Trump awards back-to-back Medals of Honor during State of the Union address
Inside the Chamber: Trump gets under Democrats’ skin at State of the Union
Spanberger slams Trump on ‘affordability’ in SOTU response — as Virginia Democrats push new taxes
Trump awards Purple Hearts to National Guard members ambushed in Washington, DC: ‘We love you all’
‘We did not hear the truth from the president’: Spanberger squares up to Trump in State of the Union rebuttal
White House unloads on Democrats who ‘failed’ Trump’s State of the Union ‘test’
Trump admin sues University of California for allegedly fostering hostile workplace for Jewish employees
WATCH: ‘These People Are Crazy!’ – Trump Unloads on Democrats During SOTU With a Never Before Seen Passion
BREAKING VIDEO: Chaos Breaks Out at SOTU After Trump Asks Everyone in Favor of Putting US Citizens Before Illegals to Rise
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
