People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Democrats set expanded targets after surprise victories in Florida and Georgia
Pro-Trump clerk convicted in 2020 election scheme threatened, attacked in prison, lawyer says
Thomas Massie introduces bill to pull US out of NATO: ‘America should not be the world’s security blanket’
Florida’s CAIR threatens lawsuit against DeSantis after he labels group a ‘foreign terrorist’ organization
Top US political figures lend legitimacy to Qatari forum allied with array of anti-American groups
3 people arrested after 7 Providence College students overdose at off-campus party
Trump says New York Times questioning his stamina could be ‘treasonous’
Trump mocks Ilhan Omar’s ‘turban’ in latest anti-Somali tirade
Trump compares real wages under his admin versus Biden’s during speech calling out Dem affordability ‘hoax’
Trump gives update on wounded National Guard member 2 weeks after DC ambush shooting: ‘He got up from bed’
American skydivers reclaim world record from Libya with massive flag jump on Pearl Harbor Day
Trump says Rep. Crockett’s Senate run ‘a gift to Republicans’: ‘Can’t imagine she wins’
$900B defense bill advances to House-wide vote as conservative mutiny threat looms
Trump rips Biden and Democrats over affordability in Pennsylvania: ‘Like Bonnie and Clyde preaching public safety’
New report reveals federal spending per person has ballooned by nearly 10,000% since 1916
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Democrats set expanded targets after surprise victories in Florida and Georgia
Pro-Trump clerk convicted in 2020 election scheme threatened, attacked in prison, lawyer says
Thomas Massie introduces bill to pull US out of NATO: ‘America should not be the world’s security blanket’
Florida’s CAIR threatens lawsuit against DeSantis after he labels group a ‘foreign terrorist’ organization
Top US political figures lend legitimacy to Qatari forum allied with array of anti-American groups
3 people arrested after 7 Providence College students overdose at off-campus party
Trump says New York Times questioning his stamina could be ‘treasonous’
Trump mocks Ilhan Omar’s ‘turban’ in latest anti-Somali tirade
Trump compares real wages under his admin versus Biden’s during speech calling out Dem affordability ‘hoax’
Trump gives update on wounded National Guard member 2 weeks after DC ambush shooting: ‘He got up from bed’
American skydivers reclaim world record from Libya with massive flag jump on Pearl Harbor Day
Trump says Rep. Crockett’s Senate run ‘a gift to Republicans’: ‘Can’t imagine she wins’
$900B defense bill advances to House-wide vote as conservative mutiny threat looms
Trump rips Biden and Democrats over affordability in Pennsylvania: ‘Like Bonnie and Clyde preaching public safety’
New report reveals federal spending per person has ballooned by nearly 10,000% since 1916
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
