People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Turning Point Action endorses Ken Paxton in Texas Senate race
Nancy Guthrie was expected at friend’s home, not church on day she vanished: source
Teen who shared cabin with Anna Kepner faces federal scrutiny in cruise ship death
Appeals court backs Noem move to end TPS protections for Nepal, Honduras, Nicaragua
Watch: ‘Miracle on Ice’ Legend Mike Eruzione Scolds Whining US Olympians for Getting Political
Trump says he will block US-Canada Bridge unless Canada negotiates on trade
Keir Starmer insists he won’t resign amid potential replacements already emerging
Court rules against California ICE mask ban in win for Trump administration
No More Super Bowls for California – Seahawks QB Will Reportedly Owe Money for Winning a Ring Thanks to State’s Insane Tax Laws
Jeffries accuses Republicans of ‘voter suppression’ over bill requiring voter ID, proof of citizenship
House passes bipartisan housing bill as Trump zeroes in on affordability crisis
ICE nabs convicted pedophiles and murderers over weekend despite smears at Super Bowl: ‘Risking their lives’
US Forces Board Vessel ‘Operating in Defiance’ of Trump’s Quarantine: ‘It Ran, and We Followed’
Experts rip college students as reports expose them for abusing system with fake disabilities
Why the NFL doesn’t care about Bad Bunny MAGA backlash
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Turning Point Action endorses Ken Paxton in Texas Senate race
Nancy Guthrie was expected at friend’s home, not church on day she vanished: source
Teen who shared cabin with Anna Kepner faces federal scrutiny in cruise ship death
Appeals court backs Noem move to end TPS protections for Nepal, Honduras, Nicaragua
Watch: ‘Miracle on Ice’ Legend Mike Eruzione Scolds Whining US Olympians for Getting Political
Trump says he will block US-Canada Bridge unless Canada negotiates on trade
Keir Starmer insists he won’t resign amid potential replacements already emerging
Court rules against California ICE mask ban in win for Trump administration
No More Super Bowls for California – Seahawks QB Will Reportedly Owe Money for Winning a Ring Thanks to State’s Insane Tax Laws
Jeffries accuses Republicans of ‘voter suppression’ over bill requiring voter ID, proof of citizenship
House passes bipartisan housing bill as Trump zeroes in on affordability crisis
ICE nabs convicted pedophiles and murderers over weekend despite smears at Super Bowl: ‘Risking their lives’
US Forces Board Vessel ‘Operating in Defiance’ of Trump’s Quarantine: ‘It Ran, and We Followed’
Experts rip college students as reports expose them for abusing system with fake disabilities
Why the NFL doesn’t care about Bad Bunny MAGA backlash
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
