People around the country have been buying up an unprecedented amount of food, leaving the shelves of many grocery stores bare. And that means Americans are cooking more than usual.
According to the New York Times, the company has seen a spike in traffic to its food section, something it often sees during global news events.
I buy groceries as usual, but when people started to panic buying, we are forced to stockpile as well in fear that everything will get sold out when we need them pic.twitter.com/UAyx7AZKxr
— Siti Hawa Mohd Nor (@sitiawe_) March 15, 2020
“Our editors have told me that they’re getting lots of emails and messages asking for recipes using pantry ingredients,” said the Times’s Jordan Cohen in an email.
Trump revels in his first WHCA dinner speech despite serious tone and tight security
California votes to double down on bad, left-wing policy outcomes
John Cornyn settles into ‘liberating’ leverage role on his way to retirement
‘Fraudulent, Biased And Misleading’: Trump Rails Against NGO After It Put Out Bezos-Backed Climate Report
From locker rooms to Congress: Jay Feely latest athlete seeking to take lessons in leadership to Capitol Hill
Here’s what you missed from Trump’s first WHCA Dinner as president: 5 takeaways from his night with the press
Christian in Pakistan Killed by Muslim After Being Denied Drink of Water
2028, term limits, media tension: Everything Trump covered in wild marathon speech at the White House Press Correspondents’ Association dinner
Trump spares no one at WHCA dinner, taking aim at Dems, press and his own Cabinet
Gretchen Whitmer endorses moderate Haley Stevens in tight upcoming Senate primary
Trump orders signs outside Smithsonian museum amid row over its depiction of American history
California trans suspect arrested in mother’s killing after neighbor recalls heated argument
House Republicans confront NJ governor over 6,600 noncitizens registered to vote in alleged software failure
Illegal immigrant who killed Nashville restaurant owner to face ICE deportation after prison
Jon Bon Jovi Abruptly Ends Madison Square Garden Show: ‘I’m Gonna Have to Cool It’
The New York Times’ cooking section will also soon see its paywall lift in response to the coronavirus crisis, according to a source at the paper.
The same trend of mega traffic has been noted at Allrecipes.com and Fexy, which owns recipe and cooking websites Serious Eats and Simply Recipes, as well as Relish, a recipe website that you can order ingredients from.
Conde Nast’s Bon Appétit, however, hasn’t noted any upticks.
“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy wrote in an email.
Sharples said the company had just finished a survey with its audience about how the coronavirus crisis is affecting consumer behavior, and found that 20% of the audience is considering trying online grocery shopping for the first time in the next 30 days.
At Allrecipies.com, where traffic is up 18% compared to last year at this time, the company said that the top trending article is “how to stock an emergency pantry.”
Trump revels in his first WHCA dinner speech despite serious tone and tight security
California votes to double down on bad, left-wing policy outcomes
John Cornyn settles into ‘liberating’ leverage role on his way to retirement
‘Fraudulent, Biased And Misleading’: Trump Rails Against NGO After It Put Out Bezos-Backed Climate Report
From locker rooms to Congress: Jay Feely latest athlete seeking to take lessons in leadership to Capitol Hill
Here’s what you missed from Trump’s first WHCA Dinner as president: 5 takeaways from his night with the press
Christian in Pakistan Killed by Muslim After Being Denied Drink of Water
2028, term limits, media tension: Everything Trump covered in wild marathon speech at the White House Press Correspondents’ Association dinner
Trump spares no one at WHCA dinner, taking aim at Dems, press and his own Cabinet
Gretchen Whitmer endorses moderate Haley Stevens in tight upcoming Senate primary
Trump orders signs outside Smithsonian museum amid row over its depiction of American history
California trans suspect arrested in mother’s killing after neighbor recalls heated argument
House Republicans confront NJ governor over 6,600 noncitizens registered to vote in alleged software failure
Illegal immigrant who killed Nashville restaurant owner to face ICE deportation after prison
Jon Bon Jovi Abruptly Ends Madison Square Garden Show: ‘I’m Gonna Have to Cool It’
As restaurants closed in China this year to contain the coronavirus outbreak, millions of Chinese people, cooped up inside their homes, also discovered an interest in cooking, cooking shows and food content.
Though the country’s grocery supply chain remains strong, consumers aren’t taking any chances and have been stocking up, with endless anecdotal evidence of cleared supermarket shelves and long lines at stores like Trader Joe’s and Costco . Restaurants have also largely moved to take-out and delivery only. Some have closed, a move that Mohamed El-Erian says is a sign a recession is about to come.
Story cited here.
