Nike’s controversial Dream Crazy ad, narrated by and starring former NFL quarterback Colin Kaepernick, won an Emmy Award for best commercial at the Creative Arts Emmy Awards on Sunday.
The commercial, which first aired in September, features Kaepernick waxing philosophical about the nature of sports, human achievement, and social justice.
The commercial climaxes with the former San Fra saying, “Believe in something even if it means sacrificing everything.” He concludes the commercial saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Nike’s commercial was nominated alongside spots from Apple, Netflix, and Sandy Hook Promise.
WATCH: Top 5 most memorable moments in American State of the Union history
DHS suspends TSA PreCheck, Global Entry as partial government shutdown continues
California woman hospitalized with chemical burns after portable charger explodes while sleeping
High school senior facing more than 300 felony charges in alleged sextortion scheme targeting minors: reports
Bianco says ‘Democrat policy is indefensible’ as GOP candidates top California governor polling
Pima County sheriff warns in NBC interview DNA tech issues in Nancy Guthrie case may take ‘months’ to resolve
Newsom weighs in on social media age restrictions, citing experience as a parent: ‘We need help’
FBI investigates criminal damage to federal ICE warehouse facility in Arizona
Hours After Publicly Appearing With Newsom, CA High Speed Rail Chief Arrested on Suspicion of Spousal Battery
Trump pulls endorsement from GOP lawmaker over alleged lack of support for administration’s tariff agenda
Is a Donald J. Trump Airport on Its Way? Big Move from Trump Family Suggests It’s Coming
The Sting: How a DEA Supervisor Was Caught Getting Non-Americans Into the Country as Fake Law Enforcement Assets, According to Court Docs
Nancy Guthrie disappearance fuels rise of ‘mom detectives’ swapping tips and losing sleep
Colombian nationals allegedly ran fake law firm, impersonated federal judges to defraud migrants out of $100K
Mamdani promotes NYC where ‘every family can afford a home,’ rips ICE’s ‘cruelty’ amid budget blowback
Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”
Colin Kaepernick became infamous for kneeling during the National Anthem when he was the quarterback for the San Francisco 49ers.
His involvement with the Nike commercial caused a backlash when the spot first aired, with President Donald Trump questioning why Nike chose to spotlight the controversial athlete.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
WATCH: Top 5 most memorable moments in American State of the Union history
DHS suspends TSA PreCheck, Global Entry as partial government shutdown continues
California woman hospitalized with chemical burns after portable charger explodes while sleeping
High school senior facing more than 300 felony charges in alleged sextortion scheme targeting minors: reports
Bianco says ‘Democrat policy is indefensible’ as GOP candidates top California governor polling
Pima County sheriff warns in NBC interview DNA tech issues in Nancy Guthrie case may take ‘months’ to resolve
Newsom weighs in on social media age restrictions, citing experience as a parent: ‘We need help’
FBI investigates criminal damage to federal ICE warehouse facility in Arizona
Hours After Publicly Appearing With Newsom, CA High Speed Rail Chief Arrested on Suspicion of Spousal Battery
Trump pulls endorsement from GOP lawmaker over alleged lack of support for administration’s tariff agenda
Is a Donald J. Trump Airport on Its Way? Big Move from Trump Family Suggests It’s Coming
The Sting: How a DEA Supervisor Was Caught Getting Non-Americans Into the Country as Fake Law Enforcement Assets, According to Court Docs
Nancy Guthrie disappearance fuels rise of ‘mom detectives’ swapping tips and losing sleep
Colombian nationals allegedly ran fake law firm, impersonated federal judges to defraud migrants out of $100K
Mamdani promotes NYC where ‘every family can afford a home,’ rips ICE’s ‘cruelty’ amid budget blowback
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.
He objected to Nike’s Betsy Ross flag-themed shoe in July, causing the sports apparel company to withdraw the shoe.
Story cited here.
