Nike’s controversial Dream Crazy ad, narrated by and starring former NFL quarterback Colin Kaepernick, won an Emmy Award for best commercial at the Creative Arts Emmy Awards on Sunday.
The commercial, which first aired in September, features Kaepernick waxing philosophical about the nature of sports, human achievement, and social justice.
The commercial climaxes with the former San Fra saying, “Believe in something even if it means sacrificing everything.” He concludes the commercial saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Nike’s commercial was nominated alongside spots from Apple, Netflix, and Sandy Hook Promise.
Texas Appeals Court Overturns Conviction of Police Officer Who Shot Armed Man
Incoming Dem Virginia Governor Appoints DEI Director Who Cheered on Destroying the Constitution
Minnesota fraud scandal intensifies debate over stripping citizenship
The economic policies shaping Trump’s return to the White House
Where people got their entertainment in 2025
Europe struggles to keep pace as US cracks the whip on defensive self-reliance
It’s the prices, stupid: The big challenge that lies ahead for Trump and the GOP
Here are the key 2026 House and Senate races to watch that could decide control of Congress
Trump says US will intervene if Iran starts killing protesters: ‘Locked and loaded’
Is a Korean reality show the last honest sport?
SBA suspends nearly 7,000 Minnesota borrowers over suspected $400M pandemic loan fraud
The Trump administration’s unfinished business in Gaza
The Force adrift
Hours after taking office, NYC Mayor Mamdani targets landlords, moves to intervene in private bankruptcy case
Numbers Don’t Lie: CNN, MSNBC Ratings Flip Upside Down from Trump’s First Term to Trump 2.0
Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”
Colin Kaepernick became infamous for kneeling during the National Anthem when he was the quarterback for the San Francisco 49ers.
His involvement with the Nike commercial caused a backlash when the spot first aired, with President Donald Trump questioning why Nike chose to spotlight the controversial athlete.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
Texas Appeals Court Overturns Conviction of Police Officer Who Shot Armed Man
Incoming Dem Virginia Governor Appoints DEI Director Who Cheered on Destroying the Constitution
Minnesota fraud scandal intensifies debate over stripping citizenship
The economic policies shaping Trump’s return to the White House
Where people got their entertainment in 2025
Europe struggles to keep pace as US cracks the whip on defensive self-reliance
It’s the prices, stupid: The big challenge that lies ahead for Trump and the GOP
Here are the key 2026 House and Senate races to watch that could decide control of Congress
Trump says US will intervene if Iran starts killing protesters: ‘Locked and loaded’
Is a Korean reality show the last honest sport?
SBA suspends nearly 7,000 Minnesota borrowers over suspected $400M pandemic loan fraud
The Trump administration’s unfinished business in Gaza
The Force adrift
Hours after taking office, NYC Mayor Mamdani targets landlords, moves to intervene in private bankruptcy case
Numbers Don’t Lie: CNN, MSNBC Ratings Flip Upside Down from Trump’s First Term to Trump 2.0
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.
He objected to Nike’s Betsy Ross flag-themed shoe in July, causing the sports apparel company to withdraw the shoe.
Story cited here.
