Nike’s controversial Dream Crazy ad, narrated by and starring former NFL quarterback Colin Kaepernick, won an Emmy Award for best commercial at the Creative Arts Emmy Awards on Sunday.
The commercial, which first aired in September, features Kaepernick waxing philosophical about the nature of sports, human achievement, and social justice.
The commercial climaxes with the former San Fra saying, “Believe in something even if it means sacrificing everything.” He concludes the commercial saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Nike’s commercial was nominated alongside spots from Apple, Netflix, and Sandy Hook Promise.
Macron denies ‘everything’ about US betrayal comments as White House hosts Ukraine for marathon talks in Miami
Watch: Stephen A. Smith Gushes About ‘Positively Brilliant’ Trump Who Keeps Foiling Democrats at Every Turn
Disgraced ex-Sen. Bob Menendez banned from holding any public office in New Jersey
Breaking: Trump Wins FIFA Peace Prize, Calls it ‘One of the Great Honors of My Life’
SCOTUS to review Trump executive order on birthright citizenship
Judge on the clock as NY AG Letitia James challenges US attorney’s authority to investigate her lawsuits
DC pipe bomb suspect makes first court appearance; family yells support
Vance acknowledges voters ‘impatient’ on affordability, rejects ‘totally bulls— narrative’
Jan 6 defendant pardoned by Trump lands in legal trouble again
Watch: Stephen A. Smith Locks Horns With Whoopi as He Schools the Women of ‘The View’ on Why Democrats Are Losing
Nearly Half of LGBT TV Characters to Vanish Next Year as Show Cancellations Pile Up
911 call for Luigi Mangione’s arrest in McDonald’s released: ‘He looks like the CEO shooter’
ICE operation in Minneapolis nabs a dozen ‘worst of the worst’ criminal illegal aliens, including Somalis
Trump national security blueprint declares ‘era of mass migration is over,’ targets China’s rise
Priceless Video: CNN’s Jake Tapper Calls Jan 6 Pipe Bomb Suspect ‘White Man’ on Live TV – Does He Look White to You?
Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”
Colin Kaepernick became infamous for kneeling during the National Anthem when he was the quarterback for the San Francisco 49ers.
His involvement with the Nike commercial caused a backlash when the spot first aired, with President Donald Trump questioning why Nike chose to spotlight the controversial athlete.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
Macron denies ‘everything’ about US betrayal comments as White House hosts Ukraine for marathon talks in Miami
Watch: Stephen A. Smith Gushes About ‘Positively Brilliant’ Trump Who Keeps Foiling Democrats at Every Turn
Disgraced ex-Sen. Bob Menendez banned from holding any public office in New Jersey
Breaking: Trump Wins FIFA Peace Prize, Calls it ‘One of the Great Honors of My Life’
SCOTUS to review Trump executive order on birthright citizenship
Judge on the clock as NY AG Letitia James challenges US attorney’s authority to investigate her lawsuits
DC pipe bomb suspect makes first court appearance; family yells support
Vance acknowledges voters ‘impatient’ on affordability, rejects ‘totally bulls— narrative’
Jan 6 defendant pardoned by Trump lands in legal trouble again
Watch: Stephen A. Smith Locks Horns With Whoopi as He Schools the Women of ‘The View’ on Why Democrats Are Losing
Nearly Half of LGBT TV Characters to Vanish Next Year as Show Cancellations Pile Up
911 call for Luigi Mangione’s arrest in McDonald’s released: ‘He looks like the CEO shooter’
ICE operation in Minneapolis nabs a dozen ‘worst of the worst’ criminal illegal aliens, including Somalis
Trump national security blueprint declares ‘era of mass migration is over,’ targets China’s rise
Priceless Video: CNN’s Jake Tapper Calls Jan 6 Pipe Bomb Suspect ‘White Man’ on Live TV – Does He Look White to You?
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.
He objected to Nike’s Betsy Ross flag-themed shoe in July, causing the sports apparel company to withdraw the shoe.
Story cited here.
