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Nielsen Data Appears to Show Millions of People Turning Off Bad Bunny’s All-Spanish Halftime Show

Turns out booking Bad Bunny for the Super Bowl was not exactly great for viewer numbers. According to Nielsen data, the game lost almost 8 million viewers during the time frame that included the Puerto Rican rapper's all-Spanish performance. And it would have been even worse without the all-Spanish television...

Turns out booking Bad Bunny for the Super Bowl was not exactly great for viewer numbers. According to Nielsen data, the game lost almost 8 million viewers during the time frame that included the Puerto Rican rapper’s all-Spanish performance. And it would have been even worse without the all-Spanish television…

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