BRAVE Books CEO Trent Talbot touted the launch of its new streaming platform for children’s television programming, BRAVE+, as a media outlet that “doesn’t just entertain.”
“We’ve created BRAVE+ with the belief in mind that screen time does not only not have to be dangerous or cause worry from parents but it can be used for good,” Talbot told the Washington Examiner.
Talbot explained that “every piece of content on BRAVE+ is evaluated” for its stimulating impact and its modeling and promotion of traditional family values.
“We make sure that it promotes, it doesn’t just entertain, but it promotes wholesome, timeless Christian values, and that the characters in the show model good behavior and model healthy relationships,” Talbot said.
He explained that only one out of 20 shows makes it through the vetting process.
“The majority of children’s programming is made as cheap and addictive as possible, and I think that what we’re going to see is a big movement to get back to the basics,” Talbot said.
The platform launched through the BRAVE+ app on March 27, debuting Kirk Cameron’s latest children’s show, Iggy and Mr. Kirk. The new show features Cameron and several friends, including an iguana named Iggy, as they explore lessons found in his Freedom Island children’s books published through BRAVE Books.
KIRK CAMERON LAUNCHES NEW CHILDREN’S TV SHOW: ‘IT’S MR. ROGERS FOR OUR GENERATION’
“So many shows today are filled with mindless, time-wasting content at best and hurtful, harmful, confusing messages at worst,” Cameron told the Washington Examiner. “And the brands that we used to trust, like Disney and Nickelodeon and others, are moving in such a direction away from the family values and the traditional American values that we grew up with that people are wondering, ‘Where’s Mr. Rogers for our generation?’ And where is, you know, the kids’ show that teaches them about faith, hope, and love, like we had when we were kids.”
“Well, it’s Iggy and Mr. Kirk! It’s Mr. Rogers meets Sesame Street for our generation. And our motto is we want to engage this generation for the good,” he continued. “We want to not only entertain them; we want to build their character at the same time.”
