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‘Luxury Beliefs’ Are The Latest Status Symbol For Rich Americans

By Daniel M

September 26, 2019

A former classmate from Yale recently told me “monogamy is kind of outdated” and not good for society. So I asked her what her background is and if she planned to marry.

She said she comes from an affluent family and works at a well-known technology company. Yes, she personally intends to have a monogamous marriage — but quickly added that marriage shouldn’t have to be for everyone.

She was raised by a traditional family. She planned on having a traditional family. But she maintained that traditional families are old-fashioned and society should “evolve” beyond them.

What could explain this?

In the past, upper-class Americans used to display their social status with luxury goods. Today, they do it with luxury beliefs.

People care a lot about social status. In fact, research indicates that respect and admiration from our peers are even more important than money for our sense of well-being.

We feel pressure to display our status in new ways. This is why fashionable clothing always changes. But as trendy clothes and other products become more accessible and affordable, there is increasingly less status attached to luxury goods.

The upper classes have found a clever solution to this problem: luxury beliefs. These are ideas and opinions that confer status on the rich at very little cost, while taking a toll on the lower class.

One example of luxury belief is that all family structures are equal. This is not true. Evidence is clear that families with two married parents are the most beneficial for young children. And yet, affluent, educated people raised by two married parents are more likely than others to believe monogamy is outdated, marriage is a sham or that all families are the same.

Relaxed attitudes about marriage trickle down to the working class and the poor. In the 1960s, marriage rates between upper-class and lower-class Americans were nearly identical. But during this time, affluent Americans loosened social norms, expressing skepticism about marriage and monogamy.