At CinemaCon, movie studios across the industry pitch their upcoming projects to theater owners. This year's event had a bit more riding on it than usual, considering the disastrous state of the U.S. box office post-COVID and the streaming boom. Those theater owners likely hoped studios had innovative ideas for...
At CinemaCon, movie studios across the industry pitch their upcoming projects to theater owners. This year’s event had a bit more riding on it than usual, considering the disastrous state of the U.S. box office post-COVID and the streaming boom. Those theater owners likely hoped studios had innovative ideas for…
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