More than a month into the summer movie season, one thing has become clear: Many of Hollywood’s sequels, reboots and reimaginings are falling flat.
Some films have missed analysts’ forecasts by tens of millions of dollars. They include last weekend’s new releases — Walt Disney Co.’s “Dark Phoenix” and Universal Pictures’ “The Secret Life of Pets 2.” Though Paramount Pictures’ “Rocketman” topped studio forecasts, the Elton John biopic came in below outside estimates. Warner Bros.’ “Godzilla” sequel also missed industry projections.
So far, the shortfall hasn’t claimed any of the summer’s biggest tentpole films. And Eric Wold, an analyst at B. Riley FBR, still expects higher ticket sales through the balance of the year to deliver a record 2019. But the results also show that fans are getting pickier about the glut of sequels that Hollywood studios have force-fed movie moviegoers for years.
“Audiences are savvy enough to wait for the home market, especially with so many great streaming choices this summer,” said Jeff Bock, an analyst with Exhibitor Relations Co. “That’s something Hollywood will be contending against for years to come.”
Sequels and reboots need to be more compelling to draw in fans, Bock said. “Many of them aren’t upping the ante or raising the stakes significantly enough,” he said.
Hollywood studios have turned movie serials, now dubbed franchises, into an art form — with film series built around comic-book figures, action-hero revivals and classic cartoon characters. And no one has been more successful at this task than Disney.
Democrats abandon embattled candidate Graham Platner after rape allegation implodes Senate bid
WATCH: Ex-Warren campaign volunteer spotted praising murderous ex-Iranian leader
Charlie Kirk’s family comes face to face with accused assassin for first time
New Yorker suing ICE after officers went to his home to warn him over criticism of agency
WATCH: ‘The View’s Sunny Hostin Announces Lots of American Flags Make Her Feel Unsafe Because of ‘White Supremacy’
Popular Florida social media influencer killed in drive-by shooting while inside luxury SUV
Terrified passengers film Waymo autonomous vehicle driving into live fireworks in San Francisco
ICYMI: CNN Says Jon Ossoff’s 2028 Presidential Chances Are Better Than Josh Shapiro’s Because He Doesn’t ‘Read as Jewish’
Top Platner ally turns on him after bombshell rape allegation rocks campaign: ‘Red line’
Report warns Russia using shadow fleet to probe NATO drone defenses
WATCH: Muslim Goes Viral Shouting, ‘This Is the Islamic Republic of New Yorkistan… Mamdani’s New York,’ Claims ‘Islam Will Be in Every Household’
Bo Derek Rips COVID Vaccine Mandates in Bill Maher Interview: ‘That’s a Problem’
Smoke from record DC fireworks show triggered ‘Code Red’ air-quality alert
Resolute rest: Child dozes off against famous desk during Trump’s accounts speech
Sen. Mark Kelly, Likely 2028 Dem Presidential Hopeful, Roots for Mexico in World Cup, Brags on Social Media About It
Second Place
But even Disney’s biggest hits aren’t doing quite as well as predicted. The Marvel finale “Avengers: Endgame” racked up $2.73 billion in box-office sales globally and looked likely to dethrone “Avatar” as the top-grossing movie of all time. Now — following a drop-off in attendance — it will have to settle for second place.
“It looks like ‘Avatar’ will hold onto the title,” Bock said, “unless Disney snaps their fingers and springs an alternate ending re-release in the near future.”
Bock cites a number of reasons for all of the misses. No one cared about the humans in “Godzilla,” he said, and “The Secret Life of Pets 2” didn’t “bring anything new to the table.”
Missing estimates in a debut weekend doesn’t necessarily mean a feature won’t be profitable. Movies like “Rocketman,” with smaller production budgets, are expected to make money.
‘Dark Phoenix’
“Dark Phoenix,” an X-Men film, is emerging as one of the summer’s bigger duds. It suffered from production and story problems, along with muddled marketing that left audiences confused by the trailer, Bock said. The film cost about $200 million to make, plus tens of millions more to market, suggesting it will have trouble turning a profit.
Democrats abandon embattled candidate Graham Platner after rape allegation implodes Senate bid
WATCH: Ex-Warren campaign volunteer spotted praising murderous ex-Iranian leader
Charlie Kirk’s family comes face to face with accused assassin for first time
New Yorker suing ICE after officers went to his home to warn him over criticism of agency
WATCH: ‘The View’s Sunny Hostin Announces Lots of American Flags Make Her Feel Unsafe Because of ‘White Supremacy’
Popular Florida social media influencer killed in drive-by shooting while inside luxury SUV
Terrified passengers film Waymo autonomous vehicle driving into live fireworks in San Francisco
ICYMI: CNN Says Jon Ossoff’s 2028 Presidential Chances Are Better Than Josh Shapiro’s Because He Doesn’t ‘Read as Jewish’
Top Platner ally turns on him after bombshell rape allegation rocks campaign: ‘Red line’
Report warns Russia using shadow fleet to probe NATO drone defenses
WATCH: Muslim Goes Viral Shouting, ‘This Is the Islamic Republic of New Yorkistan… Mamdani’s New York,’ Claims ‘Islam Will Be in Every Household’
Bo Derek Rips COVID Vaccine Mandates in Bill Maher Interview: ‘That’s a Problem’
Smoke from record DC fireworks show triggered ‘Code Red’ air-quality alert
Resolute rest: Child dozes off against famous desk during Trump’s accounts speech
Sen. Mark Kelly, Likely 2028 Dem Presidential Hopeful, Roots for Mexico in World Cup, Brags on Social Media About It
So far, summer sales are up about 14%, according to Wold. That’s helped theater owners recover from a sharp decline earlier in the year. For 2019 to date, domestic sales through last weekend were down 6% from a year earlier, according to Comscore Inc.
“Sequels can obviously be successful — there wouldn’t be 20 of them this summer if Hollywood thought otherwise,” Bock said. “However, the ones that have opened below expectations were ill-conceived and/or flimsy films. In other words: lazy sequels.”
Wold said a successful summer season hinges on a few big releases still to come: “The Lion King” and “Toy Story 4” from Disney, a “Fast and Furious” spinoff from Comcast Corp.’s Universal studio, and a new “Spider-Man” release from Sony Corp.
“You’ve got at least four titles through the remainder of the summer period which should do very well,’’ he said.
To contact the reporter on this story: Anousha Sakoui in Los Angeles at [email protected]
To contact the editors responsible for this story: Nick Turner at [email protected], Rob Golum
Story cited here.
