Hollywood’s Sequel Factory Churns Out Worrisome Duds This Summer

More than a month into the summer movie season, one thing has become clear: Many of Hollywood’s sequels, reboots and reimaginings are falling flat.

Some films have missed analysts’ forecasts by tens of millions of dollars. They include last weekend’s new releases — Walt Disney Co.’s “Dark Phoenix” and Universal Pictures’ “The Secret Life of Pets 2.” Though Paramount Pictures’ “Rocketman” topped studio forecasts, the Elton John biopic came in below outside estimates. Warner Bros.’ “Godzilla” sequel also missed industry projections.

So far, the shortfall hasn’t claimed any of the summer’s biggest tentpole films. And Eric Wold, an analyst at B. Riley FBR, still expects higher ticket sales through the balance of the year to deliver a record 2019. But the results also show that fans are getting pickier about the glut of sequels that Hollywood studios have force-fed movie moviegoers for years.

“Audiences are savvy enough to wait for the home market, especially with so many great streaming choices this summer,” said Jeff Bock, an analyst with Exhibitor Relations Co. “That’s something Hollywood will be contending against for years to come.”

Sequels and reboots need to be more compelling to draw in fans, Bock said. “Many of them aren’t upping the ante or raising the stakes significantly enough,” he said.

Hollywood studios have turned movie serials, now dubbed franchises, into an art form — with film series built around comic-book figures, action-hero revivals and classic cartoon characters. And no one has been more successful at this task than Disney.

Deputy US Marshal fatally shot while serving arrest warrant in Louisiana

Dog accidentally turns on toaster, sparking Maryland house fire that killed 3 family pets

Hegseth announces joint task force with DOJ to prosecute leaks to journalists ‘with the full force of the law’

Mamdani offers few answers as massive homeless encampment sprouts in west Manhattan

Historic Video: US Deployed First-Ever Sea-Based Drones to Blow Apart Submarine and Ship Facility in Iran

What to know about Darline Graham Nordone, South Carolina’s newest senator

Democrats running to replace Platner in key Senate race call for ICE to be ‘abolished’

Breaking: Trump to Address the Nation This Week in Prime-Time Comments

Trump-backed Daylight Saving Time bill clears key House hurdle

Maine ICE shooting victim was not target of arrest warrant, Sen. King’s office says after earlier DHS account

Top economists and AI leaders warn of ‘unprecedented transformation’

Newsom blasted by sheriff in his own backyard over California crime as victims cry foul

AOC Hits Now Low, Demands Israel Release ‘Pediatrician,’ Turns Out He’s a Terrorist Colonel – So Was She Ignorant or a Terror Supporter?

Stephen Miller’s unlikely friendship with Lindsey Graham revealed in heartfelt White House tribute

Breaking: Lindsey Graham’s Sister Appointed to Serve Out the Rest of His Term

Second Place

But even Disney’s biggest hits aren’t doing quite as well as predicted. The Marvel finale “Avengers: Endgame” racked up $2.73 billion in box-office sales globally and looked likely to dethrone “Avatar” as the top-grossing movie of all time. Now — following a drop-off in attendance — it will have to settle for second place.

“It looks like ‘Avatar’ will hold onto the title,” Bock said, “unless Disney snaps their fingers and springs an alternate ending re-release in the near future.”

Bock cites a number of reasons for all of the misses. No one cared about the humans in “Godzilla,” he said, and “The Secret Life of Pets 2” didn’t “bring anything new to the table.”

Missing estimates in a debut weekend doesn’t necessarily mean a feature won’t be profitable. Movies like “Rocketman,” with smaller production budgets, are expected to make money.

‘Dark Phoenix’

“Dark Phoenix,” an X-Men film, is emerging as one of the summer’s bigger duds. It suffered from production and story problems, along with muddled marketing that left audiences confused by the trailer, Bock said. The film cost about $200 million to make, plus tens of millions more to market, suggesting it will have trouble turning a profit.