Gillette may just be the wokest razor brand of them all. In the wake of the company’s controversial ad smacking so-called “toxic masculinity,” Gillette Venus tackled fat acceptance and body positivity on Thursday.
The official Twitter account for Gillette Venus posted a photo of a morbidly obese woman in a bikini named Anna jumping at the beach. “Go out there and slay the day,” the captioned praised.
In a subsequent tweet, the account made clear their declaration: “Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown. We love Anna because she lives out loud and loves her skin no matter how the ‘rules’ say she should display it.”
Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown. We love Anna because she lives out loud and loves her skin no matter how the “rules” say she should display it 💙
— Gillette Venus (@GilletteVenus) April 4, 2019
Feminists have been at the forefront of not only stripping stigma from being morbidly obese, but celebrating it. An example of the extremism of the movement was illustrated by Connecticut College psychology professor Joan Chrisler, who claimed in 2017 that medical doctors alerting patients to health risks concerning their obesity are engaging in “medical fat shaming.”
Last year, Daily Wire Editor-in-Chief Ben Shapiro asserted that it’s “counterproductive to praise people for things about themselves they ought to change, particularly regarding health, assuming change is possible.”
“The media’s new focus on building up self-esteem regarding weight status isn’t totally disconnected from radically escalating rates of obesity in the United States; 12.7 percent of our kids are now technically classified as obese,” Shapiro continued. “Self-esteem shouldn’t be disconnected from achievement. Doing so leads to a lack of active decision-making. That holds true whether we’re discussing obesity or whether we’re discussing any other status than can be altered by decision-making. Self-esteem must be earned, not given.”
Thursday’s body positivity message fits in perfectly with Gillette’s latest political ads. In January, the razor brand turned heads with their take on “toxic masculinity.”
“‘Boys will be boys’? Isn’t it time we stopped excusing bad behavior?” Gillette asked.
— Gillette (@Gillette) January 14, 2019
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