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DNC committee extends media access to social media influencers to reconnect young voters

The Democratic National Convention committee is inviting social media influencers to cover its August convention for the first time in history, according to a Thursday press release. Content creators are able to apply for credentials that will grant them privileges similar to those given to traditional media outlets, including access to key areas of Chicago’s […]

The Democratic National Convention committee is inviting social media influencers to cover its August convention for the first time in history, according to a Thursday press release.

Content creators are able to apply for credentials that will grant them privileges similar to those given to traditional media outlets, including access to key areas of Chicago’s United Center, the opportunity to connect with surrogates and VIPs, video clips of the convention for those covering the event remotely, and “logistical assistance tailored to their needs.”

The committee has also hired full-time staffers dedicated to influencer engagement, the Chicago Sun-Times reported.

“Creators have revolutionized the way Americans consume information and content, and their innovations will continue to play a critical role in how the American people view not only this election cycle but every election cycle moving forward,” Cayana Mackey-Nance, the committee’s director of digital strategy, said. 

“We are leveling the playing field between content creators and traditional media and ensuring that more Americans than ever before are able to experience and engage with this critical part of our Democratic process,” she added.

The convention’s move comes as President Joe Biden struggles to connect with younger voters, whose support was key to his 2020 victory, ahead of November’s election. More than a third of adults ages 18-29 regularly get their news from Instagram or YouTube and 32% from TikTok, according to Pew Research Center.

“We are meeting Americans where they are and making sure they know what’s on the line in November, no matter how or where they see their content,” said Matt Hill, the committee’s communications director.

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A poll published by NPR earlier this month found that just one-third of young people said they would support Biden if the election were held at the same time the survey was conducted, while 23% said they would support former President Donald Trump.

The convention will take place from Aug. 19-22 in Chicago.

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