Dick’s Sporting Goods Announces It Will Remove Guns and Hunting Products from Majority of Stores

Two years after banning so-called “assault weapons, Dick’s Sporting Goods has announced it will now eliminate the hunting section and all firearms from a majority of its stores.

The retailer made the announcement while reporting better-than-expected fourth-quarter earnings Tuesday, according to Fox Business.

Apparently emboldened by increased sales of baseballs and outerwear, Dick’s will stop selling firearms in 440 of its stores and completely eliminate the hunting section in those locations by the end of this fiscal year.

The hunting section already had been eliminated from 125 Dick’s locations. Company CEO Edward Stack told Market Watch last year the departments would be replaced with “categories and products that can drive growth.”

Dick’s has not ruled out removing guns from all locations.

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Stack said on an earnings call last August that the company was able to make up for a loss in gun sales and customers by adding more shoes and clothing to its inventory.

“We feel that we’re enthusiastic about the three main categories of our business — apparel, footwear and hardlines — and even with the continued deterioration in the hunt business and the firearms business, we’ve been able to make up for that in these other categories and we expect to be able to do that through the balance of the year,” he said on the call, according to Market Watch.

With the company so entrenched in its anti-gun stance, it has little to lose by eliminating hunting merchandise at this point.

After alienating gun owners, the sporting goods chain is free to exercise its liberal politics unrestricted as it attracts a new customer base.

Many firearms owners and enthusiasts have simply chosen to take their business elsewhere.

Other major retailers still sell firearms and hunting equipment, as do local retailers.