Bloomberg To Pay People $2500.00 To Like Him On Socials

Michael Bloomberg’s presidential campaign will reportedly pay hundreds of people $2,500 a month to promote the candidate via text message and their personal social media feeds.

The billionaire’s team is now hiring more than 500 “deputy digital organizers” to work up to 30 hours a week and promote his talking points to online friends and phone contact lists, The Wall Street Journal reported, citing a staffer in California and internal documents.

The outreach is limited to California, which holds its presidential primary election on March 3, but could expand nationwide, The Journal reported.

The move comes after the candidate suffered a bruising Democratic debate in Las Vegas on Wednesday.

Video footage of a verbal attack by rival Elizabeth Warren went viral across social media, which Bloomberg has recently attempted to blanket with his own meme-based advertising campaign.

According to The Journal, the strategy behind hiring citizens for the promotion in California is to attract voters through a personal touch rather than messages spewed by strangers.

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The scheme is being aided by a mobile application called Outvote, which is funded by a Democratic technology and investment organization known as Higher Ground Labs.

“Our app allows anyone to plug into a Democratic campaign and see which of their friends are registered voters in the district and coordinate SMS outreach with the campaign for event invites… social sharing, fundraising, and getting out the vote,” Outvote says online.

The Bloomberg presidential campaign team has been contacted for comment about the unique strategy by Newsweek. “One of the most effective ways of reaching voters is by activating their friends and network,” a spokesperson for the outreach campaign told The Journal.

Metrics published separately by Facebook and Google indicate Bloomberg vastly outspending other candidates, with messages currently focused on criticizing President Donald Trump. Bloomberg has a real-time net worth of more than $64 billion, according to Forbes.

Earlier outreach plans by the presidential candidate’s team included hiring 2,500 people as “digital organizing fellows” for $500 a month, during which time they were meant to post pro-Bloomberg messages to social media daily and add their contacts to an internal database, The Journal reported. That scheme was eventually scrapped in favor of the newer plan, the paper revealed.

It remains unclear how Facebook—which tracks ad spending and makes influencers label their sponsored posts—will classify the Bloomberg campaign’s form of voter outreach.

Last week, the social network confirmed Bloomberg’s frenzy of memes spread on Instagram by popular accounts were permitted, as long as paid partnerships are clearly disclosed.

Such posts would not be added to the candidate’s Ad Library unless the account pays to boost the spread of the post, The Verge reported. For now, those rules only apply in the U.S.