Michael Bloomberg’s presidential campaign will reportedly pay hundreds of people $2,500 a month to promote the candidate via text message and their personal social media feeds.
The billionaire’s team is now hiring more than 500 “deputy digital organizers” to work up to 30 hours a week and promote his talking points to online friends and phone contact lists, The Wall Street Journal reported, citing a staffer in California and internal documents.
The outreach is limited to California, which holds its presidential primary election on March 3, but could expand nationwide, The Journal reported.
The move comes after the candidate suffered a bruising Democratic debate in Las Vegas on Wednesday.
Video footage of a verbal attack by rival Elizabeth Warren went viral across social media, which Bloomberg has recently attempted to blanket with his own meme-based advertising campaign.
According to The Journal, the strategy behind hiring citizens for the promotion in California is to attract voters through a personal touch rather than messages spewed by strangers.
Welcome to the jungle: Nancy Pelosi retirement sets off race to fill Democratic titan’s shoes
GOP fixates on Zohran Mamdani as strategists warn Gavin Newsom is ‘the real threat’
Hegseth warns traffickers after deadly drug boat strike: ‘We will kill you’
Trump and Brazil’s leftist leader pledge to put in place closer economic ties
Musk Set to Become History’s First Trillionaire with Tesla Shareholders’ Massive Pay Package
Scott Jennings Takes Parting Shot at Pelosi Over Suspicious Trading After Retirement Announcement
Court strikes down Ohio school’s pronoun policy in win for parental rights group
Suspicious package sickens several at Joint Base Andrews, home to Air Force One
Lawmakers budge, ushering in government shutdown’s potential ‘end of the beginning’
Key Trump ally jumps into New York governor’s race days after shocking Mamdani mayoral victory
Left-wing candidate who lashed out at GOP senator with death threats failed to advance in local race
State Department revoked more than 80K nonimmigrant visas this year, including 8K student visas
Trump says more nations lining up to join Abraham Accords after Kazakhstan
‘Charlie Would Be Proud’: Turning Point Helps Deliver ‘A Huge Bright Spot’ in Arizona on a Tough Election Night
Travel industry sounds alarm over how shutdown will impact Americans ahead of Thanksgiving
The scheme is being aided by a mobile application called Outvote, which is funded by a Democratic technology and investment organization known as Higher Ground Labs.
“Our app allows anyone to plug into a Democratic campaign and see which of their friends are registered voters in the district and coordinate SMS outreach with the campaign for event invites… social sharing, fundraising, and getting out the vote,” Outvote says online.
The Bloomberg presidential campaign team has been contacted for comment about the unique strategy by Newsweek. “One of the most effective ways of reaching voters is by activating their friends and network,” a spokesperson for the outreach campaign told The Journal.
Metrics published separately by Facebook and Google indicate Bloomberg vastly outspending other candidates, with messages currently focused on criticizing President Donald Trump. Bloomberg has a real-time net worth of more than $64 billion, according to Forbes.
Earlier outreach plans by the presidential candidate’s team included hiring 2,500 people as “digital organizing fellows” for $500 a month, during which time they were meant to post pro-Bloomberg messages to social media daily and add their contacts to an internal database, The Journal reported. That scheme was eventually scrapped in favor of the newer plan, the paper revealed.
It remains unclear how Facebook—which tracks ad spending and makes influencers label their sponsored posts—will classify the Bloomberg campaign’s form of voter outreach.
Last week, the social network confirmed Bloomberg’s frenzy of memes spread on Instagram by popular accounts were permitted, as long as paid partnerships are clearly disclosed.
Such posts would not be added to the candidate’s Ad Library unless the account pays to boost the spread of the post, The Verge reported. For now, those rules only apply in the U.S.
Welcome to the jungle: Nancy Pelosi retirement sets off race to fill Democratic titan’s shoes
GOP fixates on Zohran Mamdani as strategists warn Gavin Newsom is ‘the real threat’
Hegseth warns traffickers after deadly drug boat strike: ‘We will kill you’
Trump and Brazil’s leftist leader pledge to put in place closer economic ties
Musk Set to Become History’s First Trillionaire with Tesla Shareholders’ Massive Pay Package
Scott Jennings Takes Parting Shot at Pelosi Over Suspicious Trading After Retirement Announcement
Court strikes down Ohio school’s pronoun policy in win for parental rights group
Suspicious package sickens several at Joint Base Andrews, home to Air Force One
Lawmakers budge, ushering in government shutdown’s potential ‘end of the beginning’
Key Trump ally jumps into New York governor’s race days after shocking Mamdani mayoral victory
Left-wing candidate who lashed out at GOP senator with death threats failed to advance in local race
State Department revoked more than 80K nonimmigrant visas this year, including 8K student visas
Trump says more nations lining up to join Abraham Accords after Kazakhstan
‘Charlie Would Be Proud’: Turning Point Helps Deliver ‘A Huge Bright Spot’ in Arizona on a Tough Election Night
Travel industry sounds alarm over how shutdown will impact Americans ahead of Thanksgiving
“Branded content is different from advertising, but in either case we believe it’s important people know when they’re seeing paid content on our platforms,” Facebook said. “That’s why we have an Ad Library where anyone can see who paid for an ad and why we require creators to disclose any paid partnerships through our branded content tools.
“After hearing from multiple campaigns, we agree that there’s a place for branded content in political discussion on our platforms. We’re allowing US-based political candidates to work with creators to run this content, provided the political candidates are authorized and the creators disclose any paid partnerships through our branded content tools.”
Bloomberg—who entered the 2020 race later than his rival candidates—turned heads last week after a variety of social media pages and influencers uploaded memes about him. The accounts involved included @DoYouEvenLift, @WhitePeopleHumor, and @TheFunnyIntrovert.
The New York Times reported the advertising campaign was aided by a company called Meme 2020, which is being spearheaded by an executive from marketing firm Jerry Media, the outfit responsible for some advertising leading up to the disastrous Fyre Festival in 2017.
Last month, The Hill reported the Bloomberg team had averaged more than $1 million a day on Facebook advertising over a two-week period—about five times more than the Trump campaign. Rival Democratic candidates have previously accused the billionaire of attempting to buy the election.
Welcome to the jungle: Nancy Pelosi retirement sets off race to fill Democratic titan’s shoes
GOP fixates on Zohran Mamdani as strategists warn Gavin Newsom is ‘the real threat’
Hegseth warns traffickers after deadly drug boat strike: ‘We will kill you’
Trump and Brazil’s leftist leader pledge to put in place closer economic ties
Musk Set to Become History’s First Trillionaire with Tesla Shareholders’ Massive Pay Package
Scott Jennings Takes Parting Shot at Pelosi Over Suspicious Trading After Retirement Announcement
Court strikes down Ohio school’s pronoun policy in win for parental rights group
Suspicious package sickens several at Joint Base Andrews, home to Air Force One
Lawmakers budge, ushering in government shutdown’s potential ‘end of the beginning’
Key Trump ally jumps into New York governor’s race days after shocking Mamdani mayoral victory
Left-wing candidate who lashed out at GOP senator with death threats failed to advance in local race
State Department revoked more than 80K nonimmigrant visas this year, including 8K student visas
Trump says more nations lining up to join Abraham Accords after Kazakhstan
‘Charlie Would Be Proud’: Turning Point Helps Deliver ‘A Huge Bright Spot’ in Arizona on a Tough Election Night
Travel industry sounds alarm over how shutdown will impact Americans ahead of Thanksgiving
For his part, Bloomberg has rejected that suggestion.
“I’m doing exactly the same thing they’re doing, except that I am using my own money,” he said in an interview with CBS This Morning last December, as reported by Politico.
“They’re using somebody else’s money, and those other people expect something from them. Nobody gives you money if they don’t expect something, and I don’t want to be bought.”
