As the NBA and MLB return from their coronavirus-imposed hiatus, it appears TV viewers are not interested in what the increasingly woke leagues have to offer.
With both baseball and basketball draped in all sorts of Black Lives Matter and social justice symbolism for their opening games, a substantially smaller number of fans tuned-in to the rest of the week’s games.
As the NBA and MLB return from their coronavirus-imposed hiatus, it appears TV viewers are not interested in what the increasingly woke leagues have to offer.
With both baseball and basketball draped in all sorts of Black Lives Matter and social justice symbolism for their opening games, a substantially smaller number of fans tuned-in to the rest of the week’s games.
“To be fair since I compared MLB vs NBA return night 1, here is night 2,” (July 24) he wrote, adding:
MLB (last Friday, ESPN)
Mets-Braves (4p) – 922K
Brewers-Cubs(7p) – 1.0M
Angels-As (10p) – 797K
NBA (last night ESPN) (July 31)
Celtics-Bucks (6:30p) – 1.3M
Mavs-Rockets (9p)- 1.7M
The Athletic’s Ethan Strauss also noted that the numbers continued to fall off for MLB:
MLB really fell off after opening day. In general, both leagues aren't getting the audience one might expect from a nation that's been deprived of entertainment for months https://t.co/GazeoR9SNB
— Ethan Strauss (@SherwoodStrauss) August 2, 2020
For good measure, Strauss also pointed out that baseball can’t blame the coronavirus. The virus didn’t stop people from watching Tom Brady golf with Tiger Woods and Phil Mickelson back in May.
You could chalk sagging interest up to pandemic conditions, but 5.8 million tuned in to watch Tom Brady hit golf shots into the woods https://t.co/vIPxNc1uDi
— Ethan Strauss (@SherwoodStrauss) August 2, 2020
Indeed, the charity golf match earned record TV ratings in May.
Dubbed “The Match II,” the game featuring Tom Brady, Phil Mickelson, Peyton Manning, and Tiger Woods peaked at an amazing 6.3 million viewers and raised more than $20 million for charity.
Story cited here.
